HALLMARK

GIVE AND GET

TV + SOCIAL

Recognition: Cannes Shortlist

When was the last time you mailed a card? Not recently, right? But when was the last time you said Happy Birthday to someone on Facebook? See where we're going with this? Facebook is killing Hallmark. People just aren't sending cards anymore. This campaign initiated Hallmarks fight back. With each card, there are two stories being told. Two sets of emotions being had.

JINGLE

TV + SOCIAL

One week after we launched this commercial, the product was sold out nation wide. Some say it was the product, others believe it was the commercial. We like to think it was both.