TV + PRINT + SOCIAL
Recognition: Creativity Online
Adidas wanted a product-focused campaign. Their prior ads, along with all the competition, was showing golf as a laid back country club sport. But the truth is, golf is gritty and competitive. Any edge you can get on the competition will help. We tapped into that truth to push the products. As ACD's we helped run the adidas account and oversaw the creation of all the work.
We created the first sports apparel and footwear store on Instagram. We made the photos interactive by simply tagging the products with their own accounts.
Yes. Golf is a real sport.